The legendary travel/adventure company is going digital—again. This time, we're overhauling our desktop and mobile offerings and preparing to launch Lonely Planet into the 21st—nay, the 27th century. The ultimate goal is to create a kind of hitchhiker's guide to the galaxy for travelers: a way of accessing rich, powerful, and contextual information about people, places, and things, whether you're on your computer in SOMA or on your smartphone in Kandahar.
Based on that description, you may be tempted to say that we're building an encyclopedia. Not so fast. Instead of a general reference tool, we're building a targeted searchlight for road warriors, a cicerone for globetrotters, a traveling companion that quickly and intelligently reports on everything from popular phrases to wall outlets to lethal animals. Because you have better things to do than getting eaten by a Komodo dragon on your honeymoon. What you see right now—our current website and apps—are the preface to a much grander vision that we hope to implement in the very near future. To that end, we're hiring the best and brightest from all over the globe with the intention of forming a world-class technology team. In other words: don't think of us as a company that only prints books. We're a technology company, and we're pretty stoked about it.